In B2B marketing today, generating that “First Conversion” is often regarded as the biggest challenge. But once we’ve achieved that first engagement (but before a final close), it’s not unusual to let our preoccupation with finding new prospects take our eyes off those we’ve already placed in our sales funnel. Here is where marketing automation—with the right balance of the human touch—can really make a difference.
In another step to encourage businesses to utilize video in their online presence, Facebook has now enabled video in place of the traditional cover image. This is the banner area along the top of the Facebook Business Page.
Becoming part of the landscape is more than about just being visible. It is about being visible in the right context.