As we wrap yet another year, we will also be concluding a time during which so many of us found ourselves extending holiday greetings to all those on our radar screen. Wishing friends, associates, and colleagues a Merry Christmas, Happy Hanukkah, and a Happy New Year is a common courtesy, and a sincere one as well I am sure.
While the language used in these greetings varies, most of us will agree that the intent is to extend warm wishes. Christmas is no doubt the busiest time for sharing such sentiments.
So what is a sentiment? You have no doubt heard this fact: what people remember most about you is how you made them feel. If you can make others feel valued, feel important, special, even loved, then you have made an impact.
So how do you do this? I can only share this from personal experience. And I mean personalexperience! I can only tell you how to make others feel good by sharing with you some examples of how other people who have made me feel good. These are individuals who, in recent memory, have gone out of their way to make me feel special (and I will add with gratitude that this is only a partial list):
Note cards, greeting cards, and simple gifts are how most of these sentiments are delivered. The examples I have shared differ from each other in their own way. But what they all have in common, and indeed why they have had an enduring impression on my heart, is that I know that each person through their respective gesture, was sharing with me a part of theirs. It was real.
And perhaps that is truly the best way to make another person feel special, and feel appreciated: sharing a part of your heart.
One of the topics I typically hound on so much here is the importance of persistence—of realizing that it takes many, many touches often for business relationships to unfold. It’s a make often, but for now as we set out and begin this new year, I invite you to, at least once per day, send someone a sentiment. Take some cues from the examples I shared above.
Very important: don’t make it routine…make it something you look forward to. After all, when you know you are doing something that is going to make someone else feel good, the reward comes back tenfold.
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