Are You Part of the Landscape?
Becoming part of the landscape is more than about just being visible. It is about being visible in the right context. It’s not enough just to be seen…you need to be seen in the right places (i.e. the car James Bond drives or the cereal young Clark Kent eats).
- You become part of the landscape when you give of yourself to organizations and causes that are in alignment with your own values (and those of your prospects).
- You become part of the landscape when you invest in cost effective, targeted and consistent advertising that places your name in front of others time and again.
- You become part of the landscape when you and other strategic partners sponsor and/or participate in events that are either community based or business related. And…
- You become part of the landscape when you leverage social media to spread the word about what you and other friends and colleagues are up to, and answer questions posed by other community members in forums and discussion groups.
Finally, you know you have become part of the landscape when people have heard your name, but cannot place from where. Believe it or not, that’s a good thing! The familiarity is all that matters…because when you become familiar to strangers you become something even more valuable: Pre-sold.
About the Author
Keith F. Luscher is a management consultant and speaker focusing on advanced prospecting, content and automated marketing strategies for the B2B space. He is also author of the book Prospect & Flourish (the fourth edition of which is available) in addition to several others, and is principal of SYP Media, LLC.