Becoming part of the landscape is more than about just being visible. It is about being visible in the right context. It’s not enough just to be seen…you need to be seen in the right places (i.e. the car James Bond drives or the cereal young Clark Kent eats).
Finally, you know you have become part of the landscape when people have heard your name, but cannot place from where. Believe it or not, that’s a good thing! The familiarity is all that matters…because when you become familiar to strangers you become something even more valuable: Pre-sold.
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