About this Course
Welcome to the LinkedIn training, exclusively for Smart Media Solutions ACCELERATOR Participants.
Here we will introduce the LinkedIn platform at a very high level--with a special emphasis on understanding the various "levels" of connections on LinkedIn.
Here we quickly review the LinkedIn profile, and the first basic steps toward optimization.
One of the most important, and overlooked steps to take BEFORE beginning an automated outbound campaign on LinkedIn: get your network updated with current clients, contacts, and colleagues!
You only get one chance to make a first impression...and in the digital space, SOCIAL PROOF can be crucial. Learn about Social Proof and how to build your online reputation on LinkedIn.
Here we give you a quick introduction to Sales Navigator, addressing one basic, fundamental question: "What am I paying for?"
Did you know you can use LinkedIn to identify members of the C-Suite, and other decision-makers for specific companies? This is helpful when you have a list of target companies you'd like to go after, so we can identify their leaders and add them to your ACCELERATOR Connector Campaign.
While your ACCELERATOR Connector Campaign focuses primarily on your 2nd-Degree connections on LinkedIn (see Lesson 1.1), your research for may uncover 3rd Degree connections with whom you would like to engage. Here's a quick lesson on how to handle that.
LinkedIn is probably one of the greatest business databases on the planet...largely because it is constantly being updated, organically, by the people themselves. That being said, it's not perfect. When searching for prospects, SEARCH FILTERS may make your job easier. Here's a quick demo on how they work.
If we were to summarize the point of ACCELERATOR in a single statement, it could be this: Creating Conversations that result in a prosperous business relationship. In this lesson, the rubber hits the road, and we introduce to you the strategies and approaches to truly convert online connections to OFFLINE CONVERSATIONS!
With the tools in hand, here is a live demonstration of interacting with people on LinkedIn. This lesson came with a bonus...we actually see a prospect schedule a call with us in real time. (And, no, he was NOT attempting to SELL US!)
Here we first cover the overall importance of online scheduling and the benefits to your business. We then go into that very important first step: identifying specific blocks of time in the week during which you want to make yourself publicly available to schedule a call.
Here we introduce some available online scheduling platforms, with an introduction to Calendly. It's the one we use, although any of them will likely suit our simple needs.