In B2B marketing today, generating that “First Conversion” is often regarded as the biggest challenge. But once we’ve achieved that first engagement (but before a final close), it’s not unusual to let our preoccupation with finding new prospects take our eyes off those we’ve already placed in our sales funnel. Here is where marketing automation—with the right balance of the human touch—can really make a difference.
Okay, perhaps “Everything I Need to Know…” is a bit exaggerated. But there is a lot to learn about life and business from Aldi. Take a look!
“Pick a Niche and Serve it Better than Anyone Else.” This was the advice that was given to me by a veteran insurance producer nearly 20 years ago. The reality is, if EVERYONE is a prospect, then NO ONE is.
Everybody wants something. In fiction, this prize is known as a “MacGuffin.” But in business, it’s more about what your prospects and clients want.