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The Power of a Sentiment

As we wrap yet another year, we will also be concluding a time during which so many of us found ourselves extending holiday greetings to all those on our radar screen. Wishing friends, associates, and colleagues a Merry Christmas, Happy Hanukkah, and a Happy New Year is a common courtesy, and a sincere one as well […]

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Focus on a Niche in Your Marketing and Prospecting

Focus on a Niche in Your Marketing and Prospecting

“Pick a Niche and Serve it Better than Anyone Else.” This was the advice that was given to me by a veteran insurance producer nearly 20 years ago. The reality is, if EVERYONE is a prospect, then NO ONE is.

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The Facebook Page Cover Video: How to Avoid an Embarrassing Pitfall

In another step to encourage businesses to utilize video in their online presence, Facebook has now enabled video in place of the traditional cover image. This is the banner area along the top of the Facebook Business Page.

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Listening: Three Steps to Your Most Important Skill

Listening is the most important skill you can develop. It’s key to mutual understanding, key to successful relationships. You can do it in three steps.

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Why Video Will Never Catch On

Back in the day, most small businesses couldn’t afford video due to the high production cost. Of course, we all know that has changed.

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Don’t Create Engaging Content…Discover It.

If you have knowledge, experience, and proven solutions, then your engaging content masterpiece has already been created. Now you need to discover it.

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Ten Ways to Repurpose Original Content

When you repurpose original content, you multiply the return on your investment. Here are ten ways that you can do so.

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Does Your Content Make the Cut, or Is It Just Filler?

Each year, more marketers look at leveraging content for the first time—but many of them still may not have a clear picture of what content marketing is truly all about.

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What’s Your MacGuffin?

Everybody wants something. In fiction, this prize is known as a “MacGuffin.” But in business, it’s more about what your prospects and clients want.

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How to Avoid the Most Common Marketing Mistake

From my experience working with small and medium sized companies (which remain the backbone of our economy), I have to say that the most common mistake made when it comes to marketing is not found in the message, or even in the media. Rather, it is in a lack of consistency in the frequency of delivery.

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