Skyfall, one of my all time favorite Bond films, offers a recurring theme of “timeless traditions.” Is there a business lesson here? Given my enthusiasm for technology and automation, you may be surprised by my answer.
In B2B marketing today, generating that “First Conversion” is often regarded as the biggest challenge. But once we’ve achieved that first engagement (but before a final close), it’s not unusual to let our preoccupation with finding new prospects take our eyes off those we’ve already placed in our sales funnel. Here is where marketing automation—with the right balance of the human touch—can really make a difference.