If you have knowledge, experience, and proven solutions, then your engaging content masterpiece has already been created. Now you need to discover it.
When you repurpose original content, you multiply the return on your investment. Here are ten ways that you can do so.
Each year, more marketers look at leveraging content for the first time—but many of them still may not have a clear picture of what content marketing is truly all about.
From my experience working with small and medium sized companies (which remain the backbone of our economy), I have to say that the most common mistake made when it comes to marketing is not found in the message, or even in the media. Rather, it is in a lack of consistency in the frequency of delivery.
What stories can you tell? People love stories because they can relate to them. A concise, results-focused story will enable you to emotionally connect with your prospect, and define your value proposition at the same time.
The concept of content marketing is nothing new, but the forms of delivery have changed. While marketers tout the use of digital distribution because it is cost-effective, marketers can also benefit from personalized, in-person delivery.
Back in the days before broadband internet (when we were all on dial-up), I was the creative director for Goettler Associates, a capital campaign consulting firm that continues to thrive today. Before I had started my job there, the firm knew the importance of content marketing, by publishing The Goettler Series, a line of printed […]
One of the biggest challenges we all face in marketing and sales is capturing market share. In this case, especially in highly competitive industries, we often see the existing market as set and limited. Thus, we often struggle to go after a bigger slice of an existing pie.
Becoming part of the landscape is more than about just being visible. It is about being visible in the right context.