Category Archives for Articles

The Four “RIGHTs” for Effective Marketing

In B2B marketing today, generating that “First Conversion” is often regarded as the biggest challenge. But once we’ve achieved that first engagement (but before a final close), it’s not unusual to let our preoccupation with finding new prospects take our eyes off those we’ve already placed in our sales funnel. Here is where marketing automation—with the right balance of the human touch—can really make a difference.  

Follow Up Until: the Art of Gentle Persistence

a couple of years ago

When prospecting for sales, reaching out to someone is often the easy part. Whenever and however you make your initial contact (whether it’s through LinkedIn or even by a pre-approach letter), there is the next step: the follow up. This requires mastering the art of “gentle persistence.”

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