“We Have a Website and Everything.”

6 years ago

Not long ago I was having a conversation with Jan and Steve, a married couple who were starting a subscription-based consulting service. This service (and for the sake of confidentiality I am not going to elaborate) was addressing a highly compelling need in the marketplace. Their professional backgrounds compliment each other and together they have […]

Greater than a King

Back in the days before broadband internet (when we were all on dial-up), I was the creative director for Goettler Associates, a capital campaign consulting firm that continues to thrive today. Before I had started my job there, the firm knew the importance of content marketing, by publishing The Goettler Series, a line of printed […]

A Bigger Slice…or a Bigger Pie?

One of the biggest challenges we all face in marketing and sales is capturing market share. In this case, especially in highly competitive industries, we often see the existing market as set and limited. Thus, we often struggle to go after a bigger slice of an existing pie.