When Keith Luscher first came to work for our firm back in the early nineties, one of the challenges we faced was marketing—both in doing the right things, and in doing them right. Keith played a leadership role in creating a consistent marketing structure that allowed us to take full advantage of the resources at our disposal, and has produced results. We continue to use this structure to this very day. Further, his expertise in marketing and media has proved invaluable through many highly successful client engagements spanning more than ten years.
With their help in content, web design and video, SYP Media has gotten my company ranked on Google for my industry’s local search, and it has had a big impact on my business!
As a content/IP development expert, Keith has helped me create two leadership online journals that have over 135,000 readers in our communities. His efforts have landed me several new partners who will generate 25 percent of my revenue in the coming year. With his efforts and expertise I’ve been invited to speak on platforms with many global thought leaders that include M. R. Covey and Jeff Dyer to name just a few. I’ve also done guest blogs for several well respected global leadership brands that have allowed me to increase my reach into Europe and Australia.
All business development people are seeking greater ways for leverage and cost efficiencies. With Keith’s approach to content discovery, he delivers! We have been able to leverage one channel to successfully create valuable content for many others. It has enabled us to more quickly respond to rapid changes in our industry, drive productive traffic to our web properties, generating more leads and boosting sales. Most importantly, because Keith has taken the time to learn our industry, he’s allowed me to do what I do best, let others do the rest.
A big obstacle we often face to growing our business is actually running it. We always knew we had to continuously seek out new client relationships, but until we brought Keith Luscher in as our consultant, we didn’t give this activity the focus it deserved. With Keith’s counsel and interventions, we are focused! We are growing our bottom line and have raised our sights in where we want our business to be in the years to come.
When we were looking for assistance in growing our organization, we interviewed several firms, most of whom reflected only a superficial understanding, recommending their standard approach to solving our problem. We hired Keith Luscher for one reason: HE LISTENED. He invested the time necessary to understand our organization, our mission, and where we were coming from. Keith asked questions we hadn’t even asked ourselves—demonstrating not only an understanding, but an investment in a shared approach.
PROSPECT & FLOURISH is an awesome book and a tremendous program! The part on ‘wedging your foot in the door’ is, by far, the best assembled and explained prospecting strategy I have ever seen. This specific strategy addresses the number one concern of sales professionals.